When Slate asked for a Youtube choose-your-own adventure for the 2012 Presidential Elections, Assembly won the web's eyeballs with Political Kombat '12. Then, as part of Slate's Fake Commercial Campaign, Assembly reimagined time-old family games through new editions targeted at today's social discourse. On each project, Assembly served as Slate's production team and DIT team, providing all facilities, set design and green screen setup.
Assembly unlocked the power of the Levo League’s career network with an integrated office hours platform where users connect live with some of the most powerful women in business. Then, as part of a graduate outreach campaign, Assembly conceptualized, designed, and developed a Levo mobile app to let users edit and transactionally share resumes on-the-go.
When Tapology set out to capture the explosive engagement in MMA, it called on Assembly to build out its web experience from the ground up. With a sharable fight picker synced to live broadcasts, historical stats comprehensive enough to make any fan cry, and deeply integrated forums to fuel the fire, Tapology has become the heavyweight champ of online MMA engagement.
The New York Times in conjuction with Richard Attias and Associates needed a promo video for the DealBook Conference 2012. Assembly was selected to shoot and edit, piecing together video of finance's heavy hitters from live panels and conference interviews, as well as back-stage b-roll.
Schick Intuition called on Assembly to test an interactive, informative Facebook campaign targeting five segments of its female consumer base. Ready for the task, Assembly took Schick's concept quickly through development and production, bringing it live to Facebook within just a few weeks.
DataXu was using terabytes of insights to optimize ads across the web, but still had no client facing interface to enable agencies and advertisers even one bit of direct control. Adding some upstream human intuition to all that machine learning, Assembly developed a client control panel and reporting interface. Then, before hand-off, Assembly recruited and trained an in-house dev team for DataXu.
Nescafé needed a Dolce Gusto advertisement for the web and a production company that understood the humor of the medium. Assembly was chosen to provide all production facilities, including shooting and direction.